Flaster

We can all agree that through-the-screen marketing is quite saturated. And most media people forget that an average person spends something like 6 and a half hours on screens. Although not a small amount of time by any means, there is still something like 11 and a half hours of 'physical time' (most of us sleep as well, don't we?). 'Physical marketing' like display screens or even billboards aren't able to catch your eye, not any more. And they are still while also usually unable to provide any data or insight. Flaster-wrapped vehicles move through cities and enter each and every pore of the city itself, grabbing your attention while providing valuable media-campaign data to managers. And this is just the beginning.

The guys from Flaster are now set on global expansion. Obviously, mirroring campaigns are the cheapest and easiest way for advertisers to reach their goals. While it would be quite a challenge to enter multiple markets simultaneously, the idea is to grow via franchise model. As the technology does not need specific tailoring for different markets, it's a plug 'n play case really. And you usually get already tested and conducted campaigns to start with. Again, a win-win scenario for all parties involved.

Talking to Luka and Filip, it is easy to understand why they have been able to grow Flaster so quickly. Both business-savvy and agile, not getting caught up in 'changing the world' type of mentality, they test their ideas, move fast and know how to pitch their product. In the end, again, an easy decision as there is a clear win-win scenario for both them and us as partners. Let's take a drive together to every city that comes to mind.

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