Moontop

Employee benefits are frequently misaligned with what employees actually value and/or need, despite being essential in today's labor market. These benefits tend to end up unused, leading to wasted resources and no desired 'return on investment' in terms of employee satisfaction. Employers and HR teams, well aware of the situation, are burdened by managing multiple disconnected benefits systems (which offer a narrower range of options to employees to begin with), consuming valuable time that could be better spent on employee engagement and retention. Also, let's not forget the suboptimal tax management that comes along as an additional 'benefit'.

So, the Moontop's team decided to build their own all-in-one software for employee benefits. Moontop offers a customizable benefits program covering wide range of categories, the ones that could fall into your 'usual suspects' categories: food, sport or healthcare. But why stop there? Employees are now also able to spend their benefits on shopping, groceries, mobility, travel (yes, even plane tickets), housing, beauty, perhaps pets or even sometimes dry cleaning. According to their true desires. All benefits are within a single app- providing clarity, choice, flexibility and management of your funds. The third layer, the merchants, can be easily connected and integrated into Moontop, strengthening their digital sales and marketing channels and helping drive incremental traffic.

The founding team brings deep experience building and scaling businesses, which made the decision to partner an easy one. We’re highly convicted that Moontop can create meaningful value not only for employers and employees, but for SQ Capital as well—benefits of a different kind than the ones you first thought of. Though one could argue that, at this point, we’ve become friends… through benefits.